PromoWatch aims to keep a watchful eye on the latest
live sales promotions in the UK so you don't have to.
You may be a:
- consumer looking for a forum to provide
feedback or share your experience of a campaign OR
- a marketeer who is looking for
inspiration or keep tabs on what the competition is up
Whichever category you fall into we hope you will find this a
valuable resource. Please don't hesitate to let us know if you've
seen a promotion you would like us to feature.
N.B. Mosaic Marketing does not claim responsibility or
credit for any promotion featured on PromoWatch unless explicitly
Wednesday September 5, 2012
Would a free cinema promotion by any other name taste as sweet? This is the third outing of a promotion offering access to free movies for purchasing one of Mars mini chocolate snacks. They've dropped the "bag a" prefix and gone for the Orange Wednesday's model of taking ownership of a slow day at the cinema - Sweet Sundays. So is this set to be the next big sales promotion franchise or a b-list straight to DVD release? See for yourself...
Monday April 2, 2012
A second airing of Dr Pepper's pants but have they stretched the elastic too far? We think not. In fact we suspect that the branded pants will have almost as much kudos as the prizes themselves...
Monday March 26, 2012
There are very few institutions in the world of sales promotion or even marketing in general for that matter. There are some young pretenders to the crown, but this is the Godfather. The promotion runs across 14 territories and has proved so popular it's even spawned fan sites who follow its progress every year. They reveal the McDonald's Monopoly Millions rare piece list every year - it's almost like the FA Cup draw. So, what are you waiting for? Let's find some prime London real estate!
Wednesday January 11, 2012
We've mentioned the long established collector scheme Coke Zone before. It's a smart idea which Coca-Cola has utilised to great effect by providing on-going discounts, with occasional headlined tactical partners which help reinvigorate the platform. This campaign is no exception and this time they've teamed up with Benefit Cosmetics as a partner brand bang on target with their customer base.
Wednesday October 12, 2011
Music and beer, beer and music. A harmonious partnership if ever there was one. Last time round they teamed up with play.com and this time the music provider is Napster. Let's see how the deals compare...
Tuesday October 11, 2011
This is KitKat Perfect Break - now a trilogy in this promotional franchise. Building, no doubt, on the success of last year's campaign where they increased sales by 28% and their famous tag line 'Have a Break, Have a KitKat. So, will this campaign suffer the same fate as most sequels or will it walk off with an Oscar?
Wednesday August 10, 2011
Mars is building on the bitesize range's heritage of movie partnerships and the inherent share-ability of their pouches by offering consumers the chance to win one of a million DVDs in what is being billed as their biggest ever DVD giveaway. It's also building on the burgeoning Big Night In trend which shows no signs of abating in the current climate.
Tuesday October 5, 2010
Beck's has been supporting contemporary arts for over 25 years; they sponsored their own art award Beck's Futures (2000 - 2006); launched label art of up and coming artists since 2008 and Beck's Vier 'Music Inspires Art' programme in May 2010. To reinforce this link further, they are now offering Free Music Downloads across the range.
Tuesday July 13, 2010
A long running campaign theme of Going Free to various activities, which they've rolled out across their cereal and confectionery brands for a few years now.
Monday March 15, 2010
Those cheeky little chocolate wafers have been synonymous with break times since as long as I can remember, or at least my amnesia permits. This campaign serves to extend those little oases in our otherwise humdrum days into something approaching perfection. Our ideal break!