PromoWatch aims to keep a watchful eye on the latest
live sales promotions in the UK so you don't have to.
You may be a:
- consumer looking for a forum to provide
feedback or share your experience of a campaign OR
- a marketeer who is looking for
inspiration or keep tabs on what the competition is up
Whichever category you fall into we hope you will find this a
valuable resource. Please don't hesitate to let us know if you've
seen a promotion you would like us to feature.
N.B. Mosaic Marketing does not claim responsibility or
credit for any promotion featured on PromoWatch unless explicitly
Tuesday July 17, 2012
Permanent discounting of your product is a slippery slope which can lead to erosion of margins, a customer base of discount junkies and a cheapening of your brand which is hard to reverse. To combat this, the marketers at Pizza Express are following up an impressive Christmas campaign with this summer offering. Read on to get a slice of the action...
Tuesday December 6, 2011
After years of taking a firm stance on not discounting their product, some might say (for the benefit of lawyers) that PizzaExpress could now be guilty of over-doing their discounting this year to the point of devaluing their brand. But, this little campaign may mark a break-away from this trend into the more sustainable model of adding value to their promotional activity and not just eroding margin. The premise is very simple: everyone deserves a present at Christmas!