PromoWatch aims to keep a watchful eye on the latest
live sales promotions in the UK so you don't have to.
You may be a:
- consumer looking for a forum to provide
feedback or share your experience of a campaign OR
- a marketeer who is looking for
inspiration or keep tabs on what the competition is up
to.
Whichever category you fall into we hope you will find this a
valuable resource. Please don't hesitate to let us know if you've
seen a promotion you would like us to feature.
N.B. Mosaic Marketing does not claim responsibility or
credit for any promotion featured on PromoWatch unless explicitly
stated.
Tuesday July 24, 2012
Marketing wine can be a tricky business. It's very price sensitive for starters and if you like a particular grape variety it's likely that you know a few riojas, sauvignons or merlots that your palette appreciates. So if you're going to garner marketshare you have to blend those all important marketing ingredients of brand values, personality and customer relations into a compelling proposition. So, is this curious prize draw promotion a vintage production or a little tainted? Let's pull the cork and find out...
Monday September 20, 2010
As it's not immediately obvious, they've explained the link to literature on the neck collar. Apparently the name of this Chilean wine is down to the legend of the winery's founder Don Melchor warning people that the devil lived in his cellar to ward off future wine thieves.
Posted
at 11:29